Daily Archives April 1, 2015

Want More Sales? Write A Barry Bonds Sales Letter

Want More Sales? Write A Barry Bonds Sales Letter

by: Dean Phillips

I’m not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here’s why: Barry Bonds possesses the exact same intangibles every great sales letter possesses...

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Developing A List Of Keywords For Marketing

Developing A List Of Keywords For Marketing

by: Catherine Franz

Keywords aren’t just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads...

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San Francisco-Based Company Introduces Pay-Per-Cal

San Francisco-Based Company Introduces Pay-Per-Call Advertising

by: Dean Phillips

Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question.
Ad developers are pushing a new type of paid search ad dubbed “pay-per-call.”
The technology for pay-per-call was actually introduced in April by Ingenio, a San Fr...

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Making Customer Satisfaction Surveys Work

Making Customer Satisfaction Surveys Work

by: Martin Day

Why bother?
Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business...

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How to Critique Your Own Yellow Page Ad

How to Critique Your Own Yellow Page Ad

by: Dr. Lynella Grant

Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can’t act like you know anything about your enterprise that isn’t there, on the page. Look at your ad without pride or being identified with your operation...

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