Daily Archives April 4, 2015

Consumer Styles: Research Review

Consumer Styles: Research Review

by: Darrin F. Coe

According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer styles”.

The perfectionist consumer style, which describes a consumer that searches carefully and systematic...

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Email Marketing – How Best To Manage and Distribut

Email Marketing – How Best To Manage and Distribute Your Messages

by: Karen Fegarty

This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That’s 9 percent more revenue for online merchants in comparison to last year’s results.
A recent report estimates that Canadians will spend half a billion dollars onlin...

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Loyalty Programs May Keep Customers Coming Back –

Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust

by: Julia Hyde

Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book...

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The Key to Eliminating Objections and Increasing S

The Key to Eliminating Objections and Increasing Sales

by: Charlie Cook

You’re in a meeting with a promising prospect. You review the project and the services you provide and then, just when you’re hoping to get the okay, the prospect raises an objection. They may tell you:
“I haven”t got the time right now.”

“Send me a written proposal and I’ll think about ...

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How To Write Little Tiny AdWords Ads That Bring Gi

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

by: Karon Thackston

It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords...

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