Daily Archives April 7, 2015

Do You Have to Be Aggressive to Make Sales?

Do You Have to Be Aggressive to Make Sales?

by: Ari Galper

A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game™ sales approach.
After one coaching session, one member of the sales team came up to me and said, “Ari, your approach makes complete sen...

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How to Add Warmth, Color & Texture to Your Adverti

How to Add Warmth, Color & Texture to Your Advertisements

by: Michele Jai Johnson

“…A powerful agent is the right word…” –Mark Twain
And what true words those are! Your marketing efforts have the ability to succeed…or to fail…based on the words you choose to represent your products, services, and yourself in your ads.
You have the ability to choose a...

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Creating Customer Value

Creating Customer Value

by: R G Srinivasan

The purpose of business is to create and retain a customer.
Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care…add any high sounding word with ‘customer’ preceding or ...

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Increase Sales By Flying Under Your Prospects “Rad

Increase Sales By Flying Under Your Prospects “Radar Defenses”

by: Jim Edwards

How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do that every minute of the day...

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Search Engine Keywords – What Do People Search For

Search Engine Keywords – What Do People Search For?

by: Bryan Brandenburg

Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you’re marketing a product or service it’s extremely insightful to know what are the most popular search terms relating to whatever you’re mark...

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