Daily Archives April 18, 2015

What’s Missing From Your Marketing?

What’s Missing From Your Marketing?

by: Charlie Cook

Holly called from Anchorage, Alaska looking for ideas on ways to increase advertising s.ales. She provides live traffic reports from her plane to six radio stations and wanted help selling the 15-second advertising spots she reads during the traffic reports.
John called from Boston, Massachusetts for ideas...

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Are You Using a Chess or Checkers Small Business M

Are You Using a Chess or Checkers Small Business Marketing Strategy?

by: Jeremy Cohen

Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun...

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Top 10 Blog Writing Tips

Top 10 Blog Writing Tips

by: Denise Wakeman and Patsi Krakoff

Most of the “rules” about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you’ll be publishing great blog content that attracts prospects and clients in your niche market.
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Direct Mail – Don’t Assume, Just Test and Track

Direct Mail – Don’t Assume, Just Test and Track

by: Joy Gendusa

Where to Start:
Most novice marketers have definite fixed ideas about direct mail that are way off base – most often in the area of what to spend and how much to do...

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Which is Better: Digital or Offset Printing?

Which is Better: Digital or Offset Printing?

by: Brett Curry

As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry...

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