Daily Archives April 18, 2015

Seven Ways To Put Show Biz Into Your Tradeshow

Seven Ways To Put Show Biz Into Your Tradeshow

by: Susan Freidmann

The best way to attract and mobilize more customers to attend your trade show is to bring a “show biz” mentality to all your marketing and at-show strategies. After all, you are in show business...

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To Be Successful Sell to Wants not Needs

To Be Successful Sell to Wants not Needs

by: Julie Chance

My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!! Think about it. We say, “I need a new car.” “I need to go on vacation.” “I need someone to clean my house...

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Two kinds of Advertising for a Marketing Strategy

Two kinds of Advertising for a Marketing Strategy

by: Steven Boaze

Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won’t be in business long...

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How to Avoid the 11 Biggest Mistakes of First-Time

How to Avoid the 11 Biggest Mistakes of First-Time

by: Roger C. Parker

“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding.
Following are the 11 biggest reasons most first-time authors fail to receive the rewards they are due.
1...

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The Anatomy of Hype

The Anatomy of Hype

by: Marcia Yudkin

On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. “Why did they apologize to their subscribers while linking to my pitch? This approach sells,” he said.
Hype was the problem...

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