Daily Archives April 19, 2015

Top 5 Ways to Generate Qualified Leads for Your Sm

Top 5 Ways to Generate Qualified Leads for Your Small Business

by: Jeremy Cohen

Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work...

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People Pleasing Postcards

People Pleasing Postcards

by: David Phillips

Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening.
If the postcard shows a very glossy, well-photographed pictur...

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Marketing Your Shows the 4 C’s Way

Marketing Your Shows the 4 C’s Way

by: Susan Freidmann

Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently. And they have no qualms about switching to competitors.
At the same time, traditional marketing tools are less effective than in the pas...

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NoInvaders.Org Proves to be “Interesting” and “Use

NoInvaders.Org Proves to be “Interesting” and “Useful” in its Debut

by: Jim Wood

The immigration reform Web site “NoInvaders...

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Should You Advertise on TV?

Should You Advertise on TV?

by: BIG Mike McDaniel

When people discover my background in advertising, the questions flow. One of the most frequent questions is “Should I advertise on TV?”
I can’t answer that questions until I ask a number of questions first.
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish w...

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