Daily Archives April 19, 2015

Testing Headlines

Testing Headlines

by: Patrick Quinn

A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question...

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The Lazy Man’s Way To Riches

The Lazy Man’s Way To Riches

by: Dean Phillips

The title of this article also happens to be the title of one of the greatest ads of all time, written by a man named Joe Karbo.
Joe was was one of the foremost copy-writers, headline writers and direct response experts of all time.
Joe established precedents, and built the foundation for today’s direct response...

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Finding The Cheap Clicks

Finding The Cheap Clicks

by: Henry Eldridge-Doyle

As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day...

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10 Tips For Bringing Your Event To Life

10 Tips For Bringing Your Event To Life

by: Susan Friedmann, CSP

Your job as an event planner doesn’t stop with the meeting in the company boardroom...

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The Power of Word of Mouth

The Power of Word of Mouth

by: Janice D. Byer, MVA

Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.
The reason I mention this p...

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