Category Marketing

Testimonials for Business Success

Testimonials for Business Success

by: David Leonhardt

It’s no secret that testimonials sell...

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Building your first Web Site

Building your first Web Site

by: Anna-Marie Stewart

The ease with which visitors are able to use a Web Site is very important, especially if you`re trying to market something from the site. Usability is very much about how quickly and easily visitors are able to move around the site and not just about making sure everything on the site works.
The need for yo...

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Ask for the Business

Ask for the Business

by: Jay Conners

3 Ways To Overcome pricing Challenges
How many times have you had a customer say to you; I’ve been shopping around and XYZ mortgage company can get me a better rate and won’t charge me any points.
Well . . .
The lower rate might hold some truth to it
But lets face it . . .
Nobody works for free!
Here are three things ...

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Find Your Niche & Follow It – Part 1

Find Your Niche & Follow It – Part 1

by: Rob Taylor

In this series of articles I’m going to show you how to find out if there’s a hungry crowd for your information product BEFORE you write a single word.
Mark Twain once said: “Find out where the people are going and get there first”.
With the advent of the internet you can certainly find out what folks a...

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A Magic Number for Writing Sales Letters

A Magic Number for Writing Sales Letters

by: Matthew Cobb

When I write sales letters for my clients, one rule I always start with is The Rule of 7.
I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots.
Why? Because that’s gene...

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